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ReqDetail |
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Job Title |
Database Marketing Specialist
| Contact Phone # |
954-985-6650 | Date Posted |
07/10/2009 | Number Of Positions Available |
1 | Location |
Cincinnati, OH | Length |
1 Year | Job Description |
Education Level: Bachelor’s Degree
Years Experience: 3-5 years
Database Marketing Specialist Job Description:
o Consult w/clients and team members to develop and refine analytical solutions to client business problems.
o Through the use of database and campaign management software (listed below), the incumbent will be responsible for design database marketing campaigns.
o Create complex queries to select appropriate individuals for inclusion & exclusion of campaigns.
o Create control groups within each campaign to measure overall effectiveness of Database Marketing efforts.
o Create Data Extracts of various formats and complexity for use by Mail and Telemarketing vendors.
o Create reports for each campaign.
o Responsible for the accuracy of all marketing projects.
o Perform quality control checks by performing statistical reports to evaluate: frequencies, Min, Max, Mode, and Cross- Tabs.
o Provide Cross-Reference Checks that verify data against core application systems and verify data against other external data sources.
o Develop complex computer programs to manipulate data, clean data, merge data from external sources and report results of projects.
o Deliver on time, high quality analytical projects.
o Document all aspects of each campaign and maintain data and criteria.
o Load and maintain 3rd party data.
Qualifications Detail:
o Qualifications include Bachelor’s degree.
o BA in Computer Science or Database Marketing experience, preferable.
o Primary Research experience, preferably in secondary research.
o Experiences with SQL required.
o Proficiency with Marketing /Database Management system, preferably.
o Experience with Campaign Management tools.
o Demonstrated experience with demographic, psycho graphic, financial and credit related information.
o Superior analytical skills coupled with solid oral and written communication skills.
o Proven ability to manage multiple tasks.
o In depth experience using Database and Reporting software such as Dbase, Access, Excel, Power Point, SPSS, etc.
o Excellent interpersonal, written, and verbal communication skills required.
o Adherence to deadlines is imperative.
o Incumbent must be extremely detail oriented and able to work well under pressure.
o Organizational skills are essential to keep track of the more than 30+ projects executed weekly.
o Responsive to team-oriented personal style for effectiveness with clients and colleagues.
Skills and Software Knowledge:
Preferred:
Skills: SQL query language
Software:
Most important: SQL Server Management Studio
2nd: SQL Server Reporting Services, Foxpro, Microsoft Access, Toad (Oracle), SQL Server Business Intelligence Development Studio, SQL Server Integration Services, Informatica.
Secondary - but not required: ACCESS, SPSS, and SAS | |
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